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Marketing

February 25, 2014 Jennifer Z wrote:

Hi Mark,

I saw you speak at the Nurses Health and Wellbeing conference last year, have read your book and have made many lifestyle changes which in turn have had a huge positive effect on my life…..so thank-you!!!

Just wanting to have your opinion about something.

I have always had a keen interest in health and well-being and a strong belief in eating whole REAL food and have absolutely loved reading your book. I’ve ditched the diet coke, shop more on the supermarket periphery now, adding more herbs and spices, eat light at night, exercise regularly and feel fantastic.

Anyway, what I was wanting to know was your thoughts on supplements? I know I’ve read in your book that if our bodies are receiving all vitamins from REAL food we wouldn’t require supps, which I agree with wholeheartedly.

My sister has recently become involved in a program called ‘X’ (actual name removed but basically a multi-level marketing nutritional company – Mark), and I am worried that she is being ‘ripped off’ and ‘brainwashed’ as some of the information I’ve seen from them seems inaccurate. They claim their products are all ‘organic’ and ‘natural’ but the way I see it, they are processed, packaged supplements imported from America and come with a pretty high price tag.

Admittedly, my brother-in-law has lost 20kg on this program, which includes cleanses, shakes and other products and had not exercised much. But, he has also changed his diet. My question is, if he continued on his changed diet and lifestyle changes and removed these supplements, would he get the same result? At the end of the day it’s a MLM program.

Sorry for my rant but I feel very strongly about companies giving out misguided information to make money. Am I being too critical or is there a place for these companies in our lives?

Hope you are well.